EXPERTISE 01 // HIGH WATCHMAKING, JEWELRY, PERFUMERY & COSMETICS

Digital goldsmithing crafted for exceptional Houses.

As a creative partner and 3D CGI production studio in Paris, Alt-Studio supports luxury Houses from initial artistic direction to 4K/8K masters. We elevate your timepieces, iconic bottles, and prestige skincare while structuring a reusable 3D asset heritage across all your launches.

01 — Atelier Craft & Creative Consulting

Our Value Proposition for Luxury Houses

Upstream creative advisory, technical mastery, and long-term ROI on your visual assets.

01.1

Micron-Level Watchmaking, Blown Glass & Material Fidelity

Reworking engineering CAD / STEP files (digital beveling, hand-sculpting the non-uniform interior glass base thickness of blown perfume bottles) and tuning shaders: black polish, anisotropy maps, Côtes de Genève, sapphire crystal (n = 1.77), and hot-foil gilding.

01.2

Physical Houdini Simulations & Sensory Storytelling

Visual translation of olfactory pyramids and skincare formulations: controlled-viscosity fluid dynamics, glass caustics and refractions, magnified cellular action, and bespoke organic blooms.

01.3

3D Asset Heritage & Budget Optimization

Every timepiece or bottle prepared in Lookdev becomes a lasting master asset. We capitalize on this certified foundation to roll out flagship films, high-definition print key visuals, and social media (SNS) cutdowns while optimizing your annual budgets.

02 — Formats, Pipelines & Cadences

Key Deliverables & Production Modes

Formats and lead times calibrated to your launch objectives, without ever compromising artistic craft.

01 // SIGNATURE MODE 4 to 8 weeks

Manifesto Films & Caliber Reveals

High-precision mechanical assemblies, grand watchmaking complications (minute repeater, skeleton chronograph), and Luxury Perfumery campaign films.

4K / 8K ProRes MastersMaya, Houdini, Redshift & V-RayCAD & Blown-Glass LookdevArt Direction & Nuke Comp
Scope this format (Signature Mode)
02 // BRAND & PRODUCT MOTION MODE 2 to 4 weeks

Product Films & Sensory Packshots

Bottle reveals, macro cosmetic textures, and omnichannel adaptations ready for retail, flagships, and digital channels.

16:9, 9:16, 1:1 Packs8K Print Key VisualsCaustics & FluidsACEScg Color Grading
Scope this format (Product Motion Mode)
03 // HYBRID SPRINT MODE 5 to 15 days

Limited Editions & Seasonal Highlights

Integrating your certified 3D product at the heart of AI-generated sets under strict geometric control (Lunar New Year, Holiday campaigns, social media capsules).

100% Accurate 3D ProductCamera-Guided AI SetsAgile DeliveryClosed-Loop NDA
Scope this format (Hybrid Sprint Mode)
03 — Selected Works & Visual Proof

Case Studies: Luxury & Watchmaking

Curated productions crafted for our partner Maisons, publishers, and brands.

01. / AUDEMARS PIGUET Signature Mode • Full CGI

A spectacular worldbuilding film merging the Hollywood imagery of Black Panther (meteorite, vibranium, purple energy FX) with the historic Swiss landmarks of Audemars Piguet, supervised by Alexandre Ferré within Mécanique Générale.

02. / DIOR Product Motion Mode • 3D R&I

A series of 4 scientific films produced over 6 months in collaboration with La Maison Noire to illustrate with emotion and elegance the cellular action of the Dior Prestige formula deep within the skin.

03. / GÉRALD GENTA Signature Mode • Micromechanics

Focus on Gérald Genta's exceptional GG-002 Minute Repeater caliber directed by Ladislas Lepoutre in 3ds Max and V-Ray: mechanical tension of the winding slide, ballet of the hammers, and soft contrast lighting revealing every artisanal finish.

04. / LA PRAIRIE Signature Mode & Hybrid R&D

The most advanced chapter of our 9-month partnership with La Prairie: a hybrid production around Life Matrix (and Pure Gold material studies) where the product takes center stage and 3D Meshes, Houdini FX, and AI FX converge — laying the foundation for our current hybrid workflow.

05. / VIKTOR & ROLF Signature Mode • CGI, Environments & Couture

Retrospective of the Viktor & Rolf Holiday films (“Starry Ball”, “Enchanted Holidays”, “Flowerbomb Christmas”) supervised by Alexandre Ferré and his teams — now united under Alt-Studio: from snow-covered Amsterdam canals to Haute Couture gown simulations and the House's iconic fragrance bottles.

HUBLOT — Big Bang Unico Titanium 44mm
06. / HUBLOT Sprint Mode • CAD Lookdev

2-week production of 3 high-precision print visuals (1 full view and 2 front/back close-ups) of the Big Bang Unico Titanium 44mm for a competitive pitch for Swiss manufacture Hublot.

07. / MAISON FRANCIS KURKDJIAN Signature Mode & 360° Campaign

Full 2-month production of the Lunar New Year campaign (Year of the Snake) for Maison Francis Kurkdjian in collaboration with Wizz: 20 high-definition prints, 1 animated greeting card, and 4 videos showcasing the House's flagship products.

04 — Visual Engineering & R&D Journal

Related Technical Breakdowns

Go behind the scenes of our 3D, Houdini, and hybrid AI pipeline.

05 — Frequently Asked Questions & Methodology

Everything you need to know about our Luxury & Watchmaking partnership

01 //

How do you guarantee the confidentiality of our unreleased timepieces and bottles before their global launch?

Every production begins under a strict non-disclosure agreement (NDA). Your native CAD files, 3D geometries, and campaign briefs are processed on isolated local servers with zero transit through public third-party clouds, ensuring complete industrial secrecy until launch day.

02 //

Can you work directly from our factory or workshop CAD / STEP files?

Yes. We natively import your CAD assemblies (STEP, IGES, SolidWorks, Rhino) and handle all topological cleanup, re-meshing, and digital beveling so edges catch light exactly like a hand-finished piece.

03 //

How do you optimize budgets between a flagship Hero film and digital cutdowns?

From the initial scoping phase, we design a modular master 3D scene. Once the product and its shaders are validated for the hero film, we generate ultra-high-definition print key visuals (8K+) as well as vertical 9:16 formats and e-commerce loops at marginal cost.

04 //

What is the average timeline to produce a watchmaking or perfumery CGI film?

Expect 4 to 8 weeks in Signature Mode for a film involving custom FX R&D (Houdini simulations, complex mechanical exploded views), 2 to 4 weeks in Product Motion Mode for a product-focused film, and 5 to 15 days in a 3D + AI Hybrid Sprint for a seasonal campaign.

06 — Take Action // 2-Minute Project Scoping

Planning a flagship launch, a trailer, or an annual retainer?

Use our 5-step configurator to scope your requirements (deliverables, cadence, available assets, target budget, NDA option) or write directly to Alexandre Ferré (hello@alt-studio.com).