
Where tradition meets refinement, this campaign celebrates Maison Francis Kurkdjian’s entry into the Year of the Snake. A luxurious visual universe where gold and red embody wisdom, ambition, and luck, capturing the iconic spirit of Baccarat Rouge 540.



A timeless celebration of beauty and craftsmanship, uniting tradition and modern luxury for the Lunar New Year.

Crédits
Réalisation
Alt-Studio
Production
Wizz